LYNX has been in the name from the start. Now it’s in the logo, too.

Lynx is Latin for the wildcat. The brand has carried the name for a quarter of a century. Yet the logo kept quiet about it the whole time. That changes today: the red square gives way to the predator.

The End of the Red Square

The original logo did its job. Since 2000, it accompanied hundreds of thousands of PCS into Czech homes and offices, offering a simple certainty: your PC arrives assembled, tested, and ready to work.

But the brand has outgrown its old look. Today, the LYNX name powers gaming PCs, workstations, and professional network cabling.

The Predator

At the center of the new logo stands a geometrically sculpted Lynx head. Clean lines and razor-sharp cuts.

Colors Born in the Dark

Red gives way to the dark. The foundation of the new identity is a deep midnight navy, complemented by cold electric light—the blue and purple glow of a running PC in the dark. These are the colors of the environment where the Lynx hunts: at twilight, when the prey loses its bearings and the predator doesn't.

The angular typography follows the same philosophy. Wide, sharply cut, and built for short statements and bold headlines.

PRECISE. LETHAL. QUIET.

Lynx hunts precisely, surely, and quietly. These same three words now stand behind every PC.

PRECISE. Precision means components don't get in each other's way: a power supply with headroom to spare, maximum airflow through the case, and a CPU that never keeps the GPU waiting. Every computer is built as a thoughtfully engineered whole.

LETHAL. In gaming, average performance isn't what matters—it's the moments when the screen is packed with action. That’s when the computer works hardest. Lethal means performance built for those exact moments.

QUIET. Silence works on two levels. First is cooling tuned so it won't drown out the game even after an hour of playing. Second comes after the purchase: the warranty and support network are the reason to stay completely calm.

Unchanged at the Core

On the outside, it’s the biggest transformation in the brand's history. On the inside, nothing changes. Every build is still assembled and tested by technicians in Ostrava, piece by piece—including cable management in places no one ever looks. Every PC undergoes a stress test to prove it holds its performance. And the 36-month warranty on gaming computers and workstations remains, backed by a service network across more than a hundred locations in the Czech Republic.

The logo changed. The DNA didn't.

The first PCs featuring the new design are on the way.