Cookie Policy

1. Who Is the Data Controller

The controller of personal data and operator of the website www.lynx.cz is:

BRAIN computers s.r.o.
Kalvodova 1087/2, Mariánské Hory, 709 00 Ostrava
Company Registration No.: 25397265
VAT ID No.: CZ25397265
Email: lynx@lynx.cz

2. What Cookies Are

Cookies are small text files that are stored on your device when you visit a website. They enable the website to function properly, remember certain user preferences, measure website traffic, and display relevant content and advertising.

In addition to cookies, similar technologies may also be used, such as tracking scripts, pixels, local storage, or embedded third-party content.

3. Types of Cookies We Use

We use the following categories of cookies and related technologies on our website:

a) Strictly Necessary Cookies

Strictly necessary cookies are essential for the proper functioning and secure operation of the website and the services provided. Without these cookies, the website or some of its features may not function properly.

These cookies do not require your consent. However, where their use involves the processing of personal data, such processing is carried out on the basis of an appropriate legal basis under the applicable legislation.

b) Preference Cookies

Preference cookies allow the website to remember choices that affect how the website behaves or is displayed, such as your preferred language, region, or certain user settings.

We use these cookies only with your consent, provided that they are actually implemented on the website.

c) Analytics Cookies

Analytics cookies help us understand how visitors use our website, which sections are visited most frequently, and how we can improve the website.

We use these cookies only with your consent.

d) Marketing Cookies

We use marketing cookies to measure the effectiveness of campaigns, personalise advertising messages, carry out remarketing activities, and display relevant offers.

We use these cookies only with your consent.

4. Legal Basis for the Use of Cookies

We use strictly necessary cookies because they are required for the operation of the website or the provision of the requested services.

We use preference, analytics, and marketing cookies only on the basis of your prior consent.

Consent to non-essential cookies is voluntary. Refusing to provide consent does not affect your ability to use the website to the extent that it can operate without these cookies.

5. How You Give, Change, or Withdraw Your Consent

Where we use non-essential cookies, a cookie banner will be displayed when you first visit the website. Through this banner, you can:

• allow all optional cookies;
• reject all optional cookies;
• manage your consent separately for each cookie category.

You can change your settings or withdraw your consent at any time by using the “Cookie Settings” link in the website footer.

The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

6. How the Website Operates Before Consent Is Given

Before you provide your consent, we do not store optional non-essential cookies on your device. However, depending on the technical solution used to manage consent, a limited transmission of technical signals related to consent management or measurement may occur before you make your choice, without optional cookies being stored on your device.

7. Tools We May Use

Depending on the tools currently implemented, the following tools or services may be used on the website:

• Google Analytics 4
• Google Tag Manager
• Google Ads
• Meta Pixel
• Microsoft Clarity
• Google reCAPTCHA
• embedded YouTube videos
• Google Maps
• newsletter and CRM forms
• preference tools used to remember user choices, where applicable

A specific overview of the cookies and technologies used is provided below.

8. Overview of Cookies and Technologies Used

Below is an overview of the categories and main tools that may be used on the website. The exact names of individual cookies, their providers, and their retention periods are continuously updated according to the technical solution actually implemented.

Analytics Cookies

• Google Analytics 4 – measurement of website traffic and website usage;

Marketing Cookies

• Google Ads – campaign measurement, remarketing, and conversion tracking;
• Meta Pixel – measurement of advertising effectiveness and remarketing.

Embedded Content and External Services

Some pages may use content or services provided by third parties, such as YouTube, Google Maps, or reCAPTCHA.

9. Cookie Retention Periods

Cookies may be stored for the duration of a browsing session or for a longer period, depending on their type and purpose. The exact retention periods are specified for each individual cookie or technology in the overview of cookies used.

10. Disclosure of Data to Third Parties and Transfers to Third Countries

Where we use analytics, marketing, or other external services, data may be disclosed or transferred to the relevant providers of those services.

Depending on the provider concerned, data may also be transferred outside the European Economic Area, particularly to the United States of America. In such cases, the transfer is carried out using the applicable transfer mechanisms and safeguards required under data protection law.

11. Profiling and Personalisation

If you consent to marketing cookies, your behaviour on the website may be evaluated for the purposes of measuring advertising effectiveness, personalising advertising messages, and remarketing.

More detailed information about the processing of personal data, including your rights, is available on the  Privacy Policy  page.

12. How You Can Manage Cookies Outside Our Website

In addition to managing cookies through the “Cookie Settings” link, you can also control the use of cookies through your web browser settings. However, restricting certain cookies may affect the functionality of the website or the availability of some of its features.

13. Further Information About Personal Data Processing

Detailed information about how we process personal data, including information about the purposes of processing, legal bases, recipients, transfers to third countries, and your rights, is available on the Privacy Policy page.

14. Contact Details

If you have any questions regarding the use of cookies or the processing of personal data, you can contact us at lynx@lynx.cz.